Ireland's most successful ever viral marketing campaign?

Perlico, the leading alternative provider of phone and Internet services to Irish households, today announced the successful launch of one of Ireland's most successful ever viral marketing campaigns.

As one of the leading consumer brands in Ireland, Perlico has invested significantly in marketing to help build and retain its rapidly growing Customer base.  This week, Perlico embarked on a new viral marketing campaign featuring the now famous “duck quacking” option on its Interactive Voice Response (IVR) system on 1890 88 66 07. 

This campaign was designed to attract as many people as possible to call the Perlico sales line to hear about Perlico's fantastic service and savings offering for Irish consumers.

Mark Cleary, Perlico COO commented “Since this launch, based on the volumes of calls, the campaign has been a phenomenal success.  In just over 3 days we have received over 70,000 calls and added a significant number of new customers as a result which make this one of the most successful viral campaigns in Ireland.”

He added “This campaign started off entirely by word of mouth which helps to demonstrate the power of the Internet and Email as a viral marketing approach. The duck quacking IVR has now been featured on several radio stations across the country and the call volumes continue to increase by the hour.  Perlico is committed to bringing our service and savings message to as many people as possible so look out for more antics from the duck in the near future.”

About Perlico
Perlico, the leading alternative provider of phone and Internet services to Irish households, is a 100% Irish owned company that is investing heavily in delivering the benefits of competition to Irish Consumers - namely lower prices, increased choice and improved services.  Since our foundation in 2002, Perlico has challenged the Irish telecom market, delivered millions of Euro of savings to Irish people and is totally committed to providing excellent standards of Customer Service.

Our total commitment to providing excellent standards of Customer Service is illustrated by winning the 2007 Award for Irish Customer Service Team of the Year within Telecoms & IT.  In addition Perlico demonstrates our open and transparent commitment to Customer Service by being the only service provider in Ireland that publishes its customer service statistics on our website, every day, at www.perlico.com/customerservice . 

To listen to the Duck Quacking please click here

To Listen to the 98FM Media Coverage please click here